The Challenge: The company had developed an innovative new product feature, but there was no coordinated Go-To-Market (GTM) plan. This created a significant risk of a disconnected launch, low initial user adoption, and wasted development resources.
My Strategic Approach: Acting as the central project lead, my role was to create and execute a comprehensive GTM strategy that aligned all departments.
- Cross-Functional Alignment: I established a GTM task force with key stakeholders from Product, Marketing, Sales, and Customer Support. I developed a centralized project plan with clear timelines, deliverables, and defined responsibilities for each team, ensuring everyone was working in sync.
- Sales & Marketing Enablement: I managed the creation of a full suite of launch assets, including landing pages, ad creative, email nurture sequences, and press releases. Crucially, I also developed sales enablement materials—such as product one-pagers and competitive battle cards—to equip the sales team to talk confidently about the new feature from day one.
- Synchronized Launch & Feedback Loop: I coordinated a synchronized multi-channel launch to maximize initial impact. Post-launch, I established a rapid feedback loop with sales and support teams to quickly address customer questions and gather insights for future marketing messages.
The Result: My structured project management ensured a flawless and impactful launch. The project was delivered two weeks ahead of schedule, allowing for extra QA and refinement. The campaign generated over 100 qualified leads in the first 30 days, exceeding initial forecasts by 25% and leading to rapid adoption of the new feature.
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